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Virtual Surgery Opens this Week to Help Irish Smokers Quit
A new campaign by Pfizer, promoted by WHPR, is encouraging people to kick their smoking habit by getting advice from their doctor. The Quit with Help campaign will allow people who are interested in...
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Digital Pharma – Inappropriate Physician Tweets & Top Health Apps
For those of you that don’t know, I also write a few bits and bobs on the M and C Group blog. The blog looks at all aspects of marketing, sales, design and communications with a particular focus on the...
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Digital Pharma Round-up – Social Media Moderation, Guidelines & Lobbying
A quick round-up of some of the recent digital news affecting the pharmaceutical sector posted on the M+C blog: Facebook Set to Prevent Comment Disabling on All Pages [Click here to read more] UK Get...
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Pharma Tweets Ruled in Breach UK Code of Practice
Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote...
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Johnson and Johnson Brings you Diary of a Vagina [Video]
Johnson and Johnson Gyno have created quite an interesting women’s health initiative. They’ve developed an integrated film campaign for the Chinese market which drives traffic to a microsite,...
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Pharmaceutical Marketing News Bits
As most of you know, I also blog on the Publicis D Healthcare site. Check out some of the topics discussed on the blog this week: Changes to the Pharma Code of Marketing Practice in Ireland: The Irish...
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Is your social media campaign hoping that the minority rules?
Why you need to dispel the myth that ‘everyone is social’ & set expectations around social media engagement In this hyper-social age it is easy to imagine that everyone is sharing photos of their...
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Is Digital a Nice to Have or a Need to Have in Your Pharma Marketing Strategy?
A week ago I found myself in one of those conversations that made me check the date on my phone to confirm I hadn’t stepped through a wormhole and into a room in 2005. ‘In these times of tight...
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